The world-famous camera manufacturer Nikon (Netherlands) approached us for a fully-fledged content campaign around the new Nikon Z50. This versatile, compact, and lightweight camera can do absolutely anything and is a suitable choice for everyone, whether you are a beginner or a more experienced photographer. And whether you use it professionally or only during your holidays. How do you convince as many people as possible that the Z50 is an ideal camera for various target groups? Simple: by showing it narratively.
Especially for this campaign and in cooperation with media agency MediaCom, we called in the help of three different influential and photographing Dutch influencers: Ngoc Chau, who creates surrealistic art photos, Karen van Duijvenbode, who is a well-known fashion photographer, and NOMADS (Kay & Esther), who travel around together in a camper van, capturing the most beautiful landscape images. In three different portrait films, the influencers tell in their own authentic way how they use their Z50, why exactly they have opted for this camera, and which handy features they use most often.
Besides the longer portrait films, we made shorter social edits and photos. In other words: a complete content package. We created the assets during a multi-day shoot at home and abroad. And we arranged and created everything ourselves: from the concept and storylines, the planning and various locations, to the video and photography itself.
