Munisense provides online and real-time insight into noise, water quality, groundwater levels and air quality. By far the biggest challenge while producing the brand film for Munisense was to make the invisible visible, literally. We started writing the script from the starting point: that almost anyone is aware of the necessity to act on climate change and that Munisense can provide policymakers tools to act.
Working further with this point of view we developed the concept, in which we depicted several locations where problems arise. In the second part of the film we portray Munisense in their rol as problem solver, and show specific user cases.
Next to this ‘hero’ film we wrote a content strategy, in which the specific solutions that Munisense offers have their own film. Included in this strategy was an extensive social media package.