How does a soldier work out? This question is at the core of the YouTube series ‘Military Workout’, which we create together with employer branding & recruitment advertising agency Radancy for the Dutch Ministry of Defence. The series has been going on for several seasons now. In the past, we saw presenter Jay-Jay Boske, among others, train with the Netherlands Marine Corps (Dutch: het Korps Mariniers), the military engineering company (Dutch: de Genie), and the Commando Corps (Dutch: het Korps Commandotroepen). Unique glimpses into an otherwise hidden world, challenging viewers to join the military workout of the day (WOD).
The brand-new season of Military Workout focuses not only on the physical but certainly also on mental resilience. This makes the series more challenging, stressful, and intense than ever.