More and more young families are opting for life in the busy city. Maxi-Cosi, one of Europe’s best-known and leading brands of car seats and pushchairs, has understood this very well with the launch of the Leona: an XS pram with XL comfort. The manoeuvrable stroller is 100% resistant to the big city: from pavements and cobblestones to narrow streets and green parks. And even if you want to move on by metro, train, or Uber, the light and agile Leona folds in a flash.
To create awareness for the new Leona, we developed a campaign together with advertising agency The Brave New Now. DSPH took care of the videography and photography. For this, we travelled to our favourite bustling city Antwerp. During a multi-day shoot, we filmed several couples with young children at various locations in the city, showing how easy and natural the Leona is in everyday use. This resulted in real, intimate, and, above all, very comfortable images.
Besides the video and photos, we took care of all kinds of other important matters for this shoot: from creating a flexible schedule and a clear shot list to arranging the locations and models.
