Maxi-Cosi is a big and super well-known market leader in baby and children’s products. Millions of parents around the world use and rely on their products. But how do you safely install a Maxi-Cosi car seat? How do you fold a specific stroller? And how do you connect the baby monitor to your phone? Especially for these questions, Maxi-Cosi has many different instruction videos ready, which they share via their website, YouTube, and other channels.
Over the years, we have collaborated a lot with Maxi-Cosi and got to know the brand quite well. While their focus has never changed, their brand identity has certainly been refreshed. That’s why they asked us to remake the entire series of instructional videos to bring the videos back in line with their new corporate identity. What is special about this project is that we did not shoot the videos on location, but simply at our office in Breda, in our own in-house studio. Convenient! This resulted in short, practical videos focusing on the products and required actions. In the cheerful, fresh, and colourful style so typical of Maxi-Cosi.