Nikon celebrated its centennial anniversary in the year 2017. The company’s relentless 100-year pursuit of the possibilities of light, and challenges for further progress, was introduced throughout the year. Because of the company’s birthday, Nikon treated its customers on various discounts. We were honored to produce a video marketing campaign in which professional photographers tell about their life and work with products from Nikon. For each film we did the concept creation, location- and talent scouting, producing, shooting and editing. Moreover, we advised on a strategic level on how to make use of the video content in the best possible way. This resulted in a series of video’s and cutouts for different social platforms.
Video marketing campaign
Concepting, producing, creation and editing.
Online media, social media and the Nikon website.