For the launch of the ‘Jade’ travel cot, part of the ‘3WayFamily’ product group, we produced a content strategy in which we produced 18 films by the Hero, Hub, Hygiene principle.
We shot on location in Cape Town in January, to minimise the risk on bad weather during the shoot. All production was handled locally, coordinated by DSPH from the Netherlands.
Commercial, social content
Content strategy, concept, production, film, post-production
Online media, website